Roxy has been trailblazers since the beginning. In 1990, Roxy invented the first female boardshort and a voice was given to females in surfing. For the first time, females had a place and an identity in action sports. 25 years later, Roxy are still the leading and truly only girls action sports lifestyle brands in the market place.
Roxy girls are the original heart breakers and wave chasers. As strong as they are beautiful. As driven as they are carefree. Fuelled by optimism and wanderlust, they roam the globe living their next adventure. So whether they're on a mountain, a wave, or a moped through foreign markets, whenever opportunity knocks, Roxy girls are ready.
They are the muses that started not only a brand but a movement for women over the world.